The Crisis Manager
My Playbook
- Own the failure to de-escalate.
- Build a data mirror to replace opinions with facts.
- Partner with the customer to build the fix.
The Result
Saved a $900k ARR account from churning
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The Situation
Our largest account was about to churn. A clinical AI was generating false patient data, and our broken release process had destroyed all trust.
My Intervention
- Triage: I took immediate ownership on customer calls. I used radical candor to absorb the chaos and turn a hostile situation productive.
- The Mirror: I built a V1 Health Dashboard that became the single source of truth. It forced data-driven conversations about the platform's real-time failures.
- The New Treaty: Armed with data, I led the negotiation to redesign our release process. We co-created a new protocol with a mandatory customer "Go/No-Go" before every production release. This gave them the control they needed to trust us again.
Key Results
- Saved a $900k ARR account from churning.
- Created a new Enterprise Release Protocol now used to de-risk all high-stakes accounts.
- Turned a churn risk into our most important design partner for stability.